01Who do you typically work with?
Founders building a first or second product, teams inside a growing company who need to ship a specific thing, organisations that need a platform built and handed over, and businesses moving into AI. We do well with people who know what they want the software to do, technical or not.
02How long is a typical engagement?
It depends on the project. Many engagements run a couple of months, scoped into clear stages; some are shorter Discovery audits, others are longer, continued work. We give you a realistic range after the first call.
03How do you price?
We bill hourly. After a short scoping conversation you get a total estimate, broken down by stage, so you can plan around a real number. If the scope changes, we flag it and re-estimate before any new work starts.
04Do you sign NDAs?
Yes, always. Send yours over before the first call, or use ours. We do not share what is not ours to share, which is also why this page shows no client work.
05Who owns the IP?
You do. Full assignment on signed deliverables, and the code lives in your repository from the first week.
06Can you start immediately?
Often, yes. We take one project at a time, so if we are mid-build we tell you the real start date on the first call rather than squeezing you in.
07What if we do not know what we want yet?
That is what Discovery is for. A one- to two-week phase that gives you a scoped proposal, a system sketch and a clear go or no-go. If you do not continue with the build, the artifacts are still yours.
08Our product was built with AI tools. Can you take it over?
Yes. A product that got real users through Cursor, Lovable, Bolt or Claude Code and then hit a wall on bugs, security or scale is a common starting point. We start with a short code audit, say honestly what is solid and what is not, then harden, refactor or rebuild the parts that need it. You keep what works.
09How is your GEO work different from an SEO agency adding “AEO” to its menu?
Most “AI SEO” is the same SEO with a new label. We build the technical surface AI engines actually read: MCP servers, llms.txt, structured content and the pipelines that track citations across ChatGPT, Claude, Perplexity and AI Overviews. We are engineers, not content marketers.